My local Chinese Take-Away sells Chinese food. This may seem rather an obvious thing to say,
but my point is that they know their market and they stick to what they are
good at doing. You wouldn’t dream of
going in there and asking whether they sell pizzas. Based on our experience I bet someone has
though! The festive season does seem to
generate some odd requests for retailers and I guess Wine Merchants cannot
expect to be immune from these. People
seem to think we are the likely source of all sorts of interesting stuff...
I suppose it’s only reasonable that customers should ask,
because many retailers do add to their product ranges at this time of year so
unexpected items do crop up in unusual places.
After all, garden centres sell beer.
Supermarkets sell insurance and the latest statement from our bank came
with a wine offer enclosed (thanks chaps...).
We always keep a mental note of requests for things we
don’t stock (a) because you never know, we might be missing a trick (b) for our
own amusement and (c) to give a quiet nod of approval to the most unusual
request by the end of the year.
Currently the all time winner is a request, a few years
ago now, for soap powder. To this day we
are still confused by that one. There
was a rather touching request for cocktail cherries from a dear old chap one
Christmas who had clearly spent days scouring the town for some. They were evidently
a specific request from his wife and, being an attentive husband, he was
determined to find some. He struggled up our steps, wheezed his way into the
shop, and popped the question. We
explained that sadly this was not a line we sold. A good-natured “Bugger!” was his only response
though we did point him to a local supermarket where we felt he may find
success. He passed the shop again on his
way home giving a cheery “thumbs up” having presumably secured his prize
elsewhere.
We are frequently mistaken for an Off Licence and
enquiries for cold beers (in the summer) and tobacco are not uncommon. We don’t really want to sell either. Advocat anyone? No... I thought not. Yes, I know we sell olive oil, but wine and
olive oil go hand in hand from the land they’re grown on and through
production. Frequently they are made by
the same people, so it sort of makes sense.
Way out in front this year are three requests for mead,
all in the last fortnight (so no demand outside the festive season then). Sorry chaps, it’s a bit off our plot, try
your local castle (no, seriously, it’s the sort of stuff English Heritage sell
next to ye olde plastic knights helmets and the wooden arrows with the little
rubber suckers on the end). Wine is our
thing you see; we love it. Can’t get
enough of it. Would stock more lines but
there isn’t room. However, we do add a
bit to our range at Christmastime, specifically with Christmas menus in mind.
We’ve already flagged up the Mourat wines (some of the
Pinot Noir will hopefully be coming my way for the Christmas table) but here’s
another new find which would be the perfect partner for those who prefer a
fuller red with their turkey, chicken or goose.
Valpolicella Ripasso, a generous red with richness and a bit of oak
nicely balanced by fresh red cherry fruit.
It’s on the website now, along with the other 450+ lines we have
currently available.
I’ll finish with an account of possibly the most frustrating
request we have ever had. A chap came in
the other day saying “I’ve looked at your website and can see that you have a
fantastic range of over 400 wines, all individually tasted and selected by
you.” (well spotted, full marks so far Sir...) “I wonder... can you get Blossom
Hill?”...